Brand Style Guide Template — Medialoot from brand style guide template , image source: medialoot.com
brand style guide template
It may seem to be a simple step. Just open a new document and begin typing, right? But it’s rare for this to work for me. I love to get a solid working name and an outline before I write too much. John’s written about this earlier, after he discovered he could speed up his writing procedure ~600% by producing a summary .
As I wrote an outline for a post this week I realized I had been repeating the exact same process for every single new article I work on. Like any fantastic programmer, I realised repeating the same work over and over means that is probably a fantastic opportunity for automation.
So I decided to make some templates for myself.
I started by developing a template for the most common Ghost blog article arrangement. Since that structure’s particular to mepersonally, I created a template based on how John constructions his posts, and another based on a writer whose work I respect.
For every template I’ve made a gist to show you what they look like. They are only Markdown documents, so go right ahead and save them, rename them if you like, and copy-and-paste the contents into a new file whenever you’re ready to write. Click on the”view raw” link to the bottom of each list to view the plain text version, which you may copy into a new file on your favourite writing program.
With this template, I can begin with answering each dot line with a few notes about what I should write in that section. By the time I’m done, I will have a rough sketch of what the final piece will look like. This should make it easier to expand my notes into fully-formed paragraphs and make them flow into each other nicely, since I know the arrangement of the whole piece in advance.
Using the template, I found that my summarizing procedure became more involved. I’d really planned to do a complete rough draft of that post in the morning, but it took me a couple of hours simply to have the outline done, so I put off the draft for another day.
On the other hand, I’d over 1600 words written in my outline, along with a good idea of what each section would contain and how they’d work together to create a feeling of flow from the article. Though outlining took more than normal, drafting took time because I’d put myself up for success. Composing the draft was only a matter of taking each chunk of notes from the outline and filling out it into a readable paragraph or 2.
It was quite a different procedure to how I normally work, and that I had been tempted a couple of times to avoid the additional research or thinking necessary to complete the outline correctly. I frequently put off these things till I am drafting, which is when I should be focused on writing rather. I stuck to it, however, and by the time I got around to writing the draft I was grateful I had.
I’ve really coined my outline and research process by applying this template. It’s a more productive part of my procedure now, and makes drafting easier. Hopefully it’ll lead to better function, also.
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