Free Strategy Plan Template

marketing strategy template
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free strategy plan template

It might look like a simple step. Just open a new file and start typing, right? Nonetheless, it’s rare for this to work for me. I love to have a strong working title and a summary before I write a lot of. John’s written about this earlier, after he discovered he could speed up his composing process ~600% by creating an outline first.

As I wrote an outline for a post this week I realized I had been repeating the same process for every single new article I work on. Like any good programmer, I realised repeating the same work over and above means that’s probably a good chance for automation.

So I decided to make some templates for myself.
I began by developing a template for my common Ghost blog post arrangement. Since that arrangement’s particular to me, I also created a template based on how John structures his posts, and another according to a writer whose work I admire.

For each template I’ve created a gist to show you exactly what they look like. They’re only Markdown files, so go ahead and save them, rename them if you prefer, and copy-and-paste the contents into a new file whenever you’re ready to compose. Click the”view raw” link on the bottom of every list to view the plain text version, which you can copy into a new file in your favorite writing app.

With this template, I can begin by answering each dot point using a couple of notes about what I should write in that section. From the time I’m done, I’ll have a rough sketch of what the final piece will look like. This should make it easier to expand my notes to fully-formed paragraphs and cause them to flow to each other well, because I understand the arrangement of the entire piece beforehand.

Using the template, I found that my outlining process became much more involved. I had actually planned to do a complete rough draft of the post in the early hours, but it took me a couple of hours just to get the outline done, so I put off the draft for another day.

On the flip side, I had over 1600 words written in my outline, and a good idea of what each section would comprise and how they’d work together to create a sense of flow in the article. Though outlining took longer than usual, drafting took time because I’d put myself up for success. Writing the draft was only a matter of taking each chunk of notes out of the outline and filling out it into a readable paragraph or two.

It had been quite a different process to the way I normally work, and I had been tempted a couple of times to avoid the extra research or thinking required to fill out the outline correctly. I often put off these things until I am drafting, which is when I must be focused on writing instead. I stuck to it, though, and from the time I got around to writing the draft I was glad I had.

I have really overhauled my outline and research process by applying this template. It’s a more effective part of the process now and makes printing easier. Hopefully it’ll lead to better work, too.