Editorial Calendar Templates for Content Marketing The from marketing calendar template excel , image source: www.curata.com
marketing calendar template excel
It may look like a simple step. Just open a new document and begin typing, right? But it’s rare for this to work for me. I like to get a solid working title and a summary before I write too much. John’s written about this before, after he found he could accelerate his writing procedure ~600% by producing a summary first.
As I wrote an outline for a post this week I realised I had been repeating the exact same procedure for every new post I work . Like any good programmer, I realized repeating the same work over and above means that is probably a good opportunity for automation.
So I decided to make a few templates for myself.
I began by developing a template for the common Ghost blog article arrangement. Since that structure’s particular to me, I created a template based on how John structures his posts, and another according to a writer whose work I admire.
For every template I’ve created a gist to show you what they look like. They are only Markdown files, so go right ahead and save them, rename them if you prefer, and copy-and-paste the contents into a new file whenever you are ready to write. Click on the”view raw” link on the bottom of every list to view the plain text version, which you may copy into a new file on your favorite writing app.
With this template, I can start by answering each dot line using a couple of notes about what I should write in that section. From the time I am done, I’ll have a rough sketch of what the finished piece will look like. This should make it simpler to enlarge my notes into fully-formed paragraphs and make them flow to each other well, because I understand the arrangement of the entire piece in advance.
Using the template, I found that my outlining process became much more involved. I had really planned to do a full rough draft of the post in the early hours, but it took me a few hours just to have the outline done, so I set off the draft for another day.
On the flip side, I had over 1600 words written in my outline, and a solid idea of what each segment would comprise and how they would work together to create a sense of flow from the article. Even though outlining took more than normal, drafting took less time since I had put myself up for victory. Writing the draft was only a matter of taking each chunk of notes out of the outline and filling out it into a readable paragraph or 2.
It was quite a different procedure to how I normally do the job, and that I was tempted a few times to prevent the additional research or thinking necessary to complete the outline correctly. I often put off these things until I’m drafting, and that’s when I should be focused on writing instead. I stuck to it, however, and by the time I got around to writing the draft I was glad I had.
I’ve actually overhauled my outline and research process by using this template. It’s a more productive part of the process now and makes printing easier. Hopefully it’ll lead to better work, too.
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