15 Marketing munication Plan Templates Free PDF from marketing communications plan template , image source: www.template.net
marketing communications plan template
It might look like an easy step. Just open a new file and begin typing, right? Nonetheless, it’s rare for this to work for me. I like to get a strong working title and a summary before I write too much. John’s written about this earlier, after he found he could speed up his writing procedure ~600% by producing an outline first.
As I wrote an outline for a post this week I realised I had been repeating the same process for every single new post I work . Like any fantastic programmer, I realised repeating the same work over and above means that’s probably a good opportunity for automation.
So I decided to make a few templates for myself.
I started by creating a template for my common Ghost blog post arrangement. Since that structure’s particular to mepersonally, I also created a template based on how John constructions his posts, and another based on a writer whose work I respect.
For every template I’ve made a gist to show you exactly what they look like. They are just Markdown documents, so go right ahead and save them, rename them if you like, and copy-and-paste the contents into a new file whenever you’re ready to write. Click on the”view raw” link on the bottom of every gist to view the plain text version, which you may copy into a new file on your favourite writing program.
With this template, I can start with answering each dot line with a couple of notes about what I should write in that segment. By the time I am done, I will have a rough sketch of what the finished piece will look like. This should make it simpler to enlarge my notes into fully-formed paragraphs and make them flow into each other well, since I know the arrangement of the whole piece beforehand.
Using the template, I discovered that my outlining process became much more involved. I’d actually planned to perform a complete rough draft of the post in the early hours, but it took me a couple of hours just to get the outline done, so I put off the draft for another day.
On the other hand, I had over 1600 words written in my outline, along with a solid idea about what each section would comprise and how they’d work together to create a feeling of flow from the article. Though outlining took longer than normal, drafting took time since I’d put myself up for victory. Composing the draft was only a matter of taking each chunk of notes from the outline and filling out it into a readable paragraph or 2.
It was quite a different process to the way I normally work, and I had been tempted a few times to prevent the additional research or thinking required to fill out the outline correctly. I often put off these things till I’m drafting, which is when I must be centered on writing rather. I stuck to it, though, and from the time I got around to writing the draft I was glad I’d had.
I have actually overhauled my outline and study procedure by using this template. It is a more productive part of the process now, and makes drafting easier. Hopefully it will lead to better work, also.
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