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marketing plan powerpoint template
It may seem like an easy step. Simply open a new file and begin typing, right? But it’s rare for this to work for me. I like to get a strong working name and an outline before I write a lot of. John’s written about this before, after he discovered he could speed up his writing process ~600 percent by producing an outline first.
As I wrote an outline for a post this week I realised I was repeating the exact same process for every new post I work on. Like any good programmer, I realised repeating the exact same work over and over means that’s probably a fantastic opportunity for automation.
So I decided to create some templates for myself.
I began by developing a template for the common Ghost blog article structure. Since that arrangement’s particular to mepersonally, I also created a template based on how John constructions his posts, and another according to a writer whose work I respect.
For each template I’ve made a gist to show you exactly what they look like. They are just Markdown documents, so go right ahead and save them, rename them if you prefer, and copy-and-paste the contents into a new file whenever you’re ready to write. Click on the”view raw” link on the bottom of each list to observe the plain text version, which you may copy to a new file on your favourite writing program.
With this template, I can begin with answering each dot point using a few notes about what I should write in that section. By the time I’m done, I’ll have a rough sketch of what the finished piece will look like. This should make it easier to enlarge my notes to fully-formed paragraphs and cause them to flow to each other well, because I understand the arrangement of the whole piece in advance.
Using the template, I found that my summarizing procedure became much more involved. I’d actually planned to do a complete rough draft of the post in the early hours, but it took me a few hours just to have the outline done, so I put off the draft for a different day.
On the flip side, I had over 1600 words composed in my outline, and a good idea of what each segment would comprise and how they would work together to create a feeling of flow in the post. Even though outlining took more than usual, drafting took less time since I had set myself up for success. Composing the draft was only a matter of taking each chunk of notes out of the outline and filling it out into a readable paragraph or 2.
It had been quite a different process to the way I normally work, and that I was tempted a couple of times to avoid the additional research or thinking required to fill out the outline properly. I frequently put these things off until I’m drafting, and that’s when I should be centered on writing rather. I stuck to it, however, and from the time I got around to writing the draft I was grateful I’d had.
I have actually overhauled my outline and study process by applying this template. It’s a more productive part of the process now, and makes drafting easier. Hopefully it’ll lead to better work, too.
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