TEMPLATE Marketo Program Playbook from marketo landing page template , image source: www.slideshare.net
marketo landing page template
It might look like a simple step. Simply open a new document and begin typing, right? Nonetheless, it’s rare for this to work for me. I love to get a strong working title and an outline before I write a lot of. John’s written about this before, after he discovered he could speed up his composing process ~600% by producing an outline .
As I wrote an outline for a post this week I realised I was repeating the exact same process for every new article I work . Like any fantastic programmer, I realised repeating the same work over and above means that’s probably a good opportunity for automation.
So I decided to make some templates for myself.
I started by creating a template for the common Ghost blog post arrangement. Since that structure’s particular to me, I created a template based on how John structures his articles, and another according to a writer whose work I admire.
For each template I’ve created a gist to show you what they look like. They are only Markdown files, so go right ahead and save , rename them if you like, and copy-and-paste the contents into a new file whenever you are ready to compose. Click the”view raw” link to the bottom of each list to observe the plain text version, which you may copy to a new file in your favourite writing app.
With this template, I can start by answering each dot point using a couple of notes about what I need to write in that section. By the time I am done, I will have a rough sketch of what the final piece will look like. This should make it simpler to enlarge my notes to fully-formed paragraphs and cause them to flow into each other well, since I know the structure of the entire piece beforehand.
Using the template, I discovered that my summarizing procedure became more involved. I’d really planned to do a complete rough draft of that post in the early hours, but it took me a few hours just to have the outline done, so that I set the draft off for a different day.
On the flip side, I had over 1600 words written in my outline, and a solid idea of what each segment would contain and how they’d work together to create a sense of flow in the post. Even though outlining took more than usual, drafting took less time since I’d put myself up for victory. Writing the draft was just a matter of taking each chunk of notes out of the outline and filling out it into a readable paragraph or 2.
It was quite a different procedure to the way I normally do the job, and that I had been tempted a few times to prevent the additional research or thinking required to fill out the outline correctly. I frequently put these things off until I am drafting, and that’s when I must be focused on writing instead. I adhered to it, though, and from the time I got around to writing the draft I was grateful I’d had.
I’ve really coined my outline and study process by using this template. It’s a more effective part of the process now and makes drafting easier. Hopefully it will lead to better function, also.
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