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Press Release Email Template


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press release email template

It may look like a simple step. Just open a new file and begin typing, right? But it’s rare for this to work for me. I love to have a strong working name and a summary before I write too much. John’s written about this before, after he found he could accelerate his composing procedure ~600% by creating a summary first.

As I wrote an outline for a post this week I realized I was repeating the exact same procedure for every single new article I work on. Like any fantastic programmer, I realized repeating the exact same work over and over means that’s probably a fantastic opportunity for automation.

So I decided to create some templates for myself.
I started by developing a template for my most common Ghost blog article structure. Since that arrangement’s particular to me, I created a template based on how John constructions his posts, and another according to a writer whose work I admire.

For each template I’ve made a gist to show you what they look like. They’re just Markdown documents, so go ahead and save , rename them if you like, and copy-and-paste the contents into a new file whenever you’re ready to write. Click the”view raw” link on the bottom of each gist to observe the plain text version, which you can copy to a new file on your favorite writing app.

With this template, I can start by answering each dot line with a couple of notes about what I should write in that section. From the time I’m done, I will have a rough sketch of what the final piece will look like. This should make it easier to enlarge my notes to fully-formed paragraphs and make them flow into each other well, because I know the structure of the whole piece in advance.

Using the template, I found that my summarizing procedure became more involved. I’d really planned to do a full rough draft of the post in the early hours, but it took me a couple of hours just to get the outline done, so I set off the draft for a different day.

On the other hand, I had over 1600 words written in my outline, along with a good idea about what each section would comprise and how they’d work together to create a sense of flow from the article. Even though outlining took longer than normal, drafting took less time because I’d set myself up for victory. Writing the draft was just a matter of taking each chunk of notes from the outline and filling it out into a readable paragraph or two.

It was quite a different procedure to how I normally do the job, and I had been tempted a few times to prevent the additional research or thinking required to fill out the outline correctly. I often put these things off till I’m drafting, which is when I should be centered on writing instead. I adhered to it, however, and from the time I got around to writing the draft I was glad I had.

I have actually overhauled my outline and study process by using this template. It’s a more productive part of the procedure now and makes printing easier. Hopefully it will lead to better work, too.

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