Flevy Sales Battlecard Template from sales battle card template , image source: www.slideshare.net
sales battle card template
It may look like an easy step. Just open a new file and start typing, right? Nonetheless, it’s rare for that to work for me. I like to get a strong working name and a summary before I write too much. John’s written about this earlier, after he discovered he could accelerate his composing procedure ~600% by producing a summary first.
As I wrote an outline for a post this week I realized I had been repeating the same process for every new article I work on. Like any fantastic programmer, I realized repeating the same work over and over means that’s probably a good opportunity for automation.
So I decided to create some templates for myself.
I started by developing a template for the common Ghost blog article arrangement. Since that structure’s particular to mepersonally, I created a template based on how John structures his posts, and another according to a writer whose work I admire.
For every template I’ve made a gist to show you exactly what they look like. They’re just Markdown files, so go right ahead and save them, rename them if you prefer, and copy-and-paste the contents into a new file whenever you’re ready to compose. Click the”view raw” link to the bottom of every list to view the plain text version, which you can copy to a new file on your favorite writing program.
With this template, I can begin by answering each dot line using a couple of notes about what I need to write in that section. By the time I am done, I will have a rough sketch of what the final piece will look like. This should make it simpler to expand my notes to fully-formed paragraphs and make them flow into each other well, because I know the arrangement of the entire piece beforehand.
Using the template, I discovered that my summarizing procedure became much more involved. I’d really planned to do a complete rough draft of that post in the early hours, but it took me a few hours just to have the outline done, so I put off the draft for another day.
On the other hand, I had over 1600 words composed in my outline, and a solid idea about what each segment would comprise and how they’d work together to create a sense of flow from the post. Even though outlining took longer than normal, drafting took less time since I had put myself up for victory. Writing the draft was only a matter of taking each chunk of notes from the outline and filling out it into a readable paragraph or 2.
It was quite a different process to how I normally do the job, and I had been tempted a few times to avoid the extra research or thinking required to fill out the outline properly. I frequently put these things off till I’m drafting, and that’s when I must be focused on writing rather. I stuck to it, however, and from the time I got around to writing the draft I was grateful I’d had.
I have really overhauled my outline and study procedure by applying this template. It is a more effective part of my process now and makes drafting easier. Hopefully it will lead to better work, also.
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