How To Build A Social Media Editorial Calendar CoSchedule from social media schedule template , image source: coschedule.com
social media schedule template
It may look to be a simple step. Just open a new document and begin typing, right? But it’s rare for this to work for me. I like to have a strong working name and an outline before I write too much. John’s written about this before, after he discovered he could speed up his composing process ~600% by producing a summary first.
As I wrote an outline for a post this week I realised I was repeating the exact same process for every new post I work . Like any fantastic programmer, I realised repeating the exact same work over and over means that’s probably a good opportunity for automation.
So I decided to create a few templates for myself.
I started by developing a template for the common Ghost blog article arrangement. Since that structure’s particular to me, I created a template based on how John constructions his posts, and another based on a writer whose work I admire.
For each template I’ve made a gist to show you what they look like. They are just Markdown files, so go right ahead and save them, rename them if you like, and copy-and-paste the contents into a new file whenever you are ready to compose. Click on the”view raw” link on the bottom of each gist to observe the plain text version, which you may copy to a new file on your favourite writing app.
With this template, I can begin with answering each dot line with a couple of notes about what I should write in that segment. By the time I’m done, I will have a rough sketch of what the final piece will look like. This should make it simpler to enlarge my notes into fully-formed paragraphs and make them flow into each other well, because I know the structure of the entire piece in advance.
Using the template, I found that my outlining process became much more involved. I had actually planned to do a complete rough draft of that post in the morning, but it took me a couple of hours just to have the outline done, so that I put off the draft for another day.
On the flip side, I had over 1600 words composed in my outline, and a good idea about what each section would contain and how they would work together to create a sense of flow in the article. Even though outlining took more than usual, drafting took less time because I’d put myself up for success. Composing the draft was just a matter of taking each chunk of notes out of the outline and filling out it into a readable paragraph or two.
It was quite a different process to the way I normally work, and I was tempted a couple of times to avoid the additional research or thinking required to fill out the outline properly. I frequently put these things off till I’m drafting, which is when I should be centered on writing instead. I adhered to it, though, and from the time I got around to writing the draft I was glad I had.
I have actually coined my outline and research process by applying this template. It’s a more effective part of the process now and makes printing easier. Hopefully it’ll lead to better function, also.
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