White Paper Design Tips that Sell from white paper design template , image source: www.slideshare.net
white paper design template
It might look like a simple step. Simply open a new document and begin typing, right? Nonetheless, it’s rare for that to work for me. I like to have a strong working name and a summary before I write a lot of. John’s written about this earlier, after he found he could speed up his writing process ~600% by creating a summary .
As I wrote an outline for a post this week I realized I was repeating the exact same process for every single new article I work on. Like any good programmer, I realized repeating the exact same work over and over means that is probably a good opportunity for automation.
So I decided to make some templates for myself.
I began by creating a template for the most common Ghost blog article structure. Since that structure’s particular to mepersonally, I also created a template based on how John constructions his articles, and another according to a writer whose work I respect.
For each template I’ve created a gist to show you exactly what they look like. They are just Markdown files, so go right ahead and save them, rename them if you like, and copy-and-paste the contents into a new file whenever you are ready to write. Click the”view raw” link on the bottom of each list to observe the plain text version, which you can copy into a new file in your favourite writing app.
With this template, I can start with answering each dot line with a few notes about what I should write in that segment. By the time I’m done, I will have a rough sketch of what the finished piece will look like. This should make it simpler to expand my notes into fully-formed paragraphs and make them flow into each other nicely, because I understand the structure of the entire piece beforehand.
Using the template, I discovered that my outlining process became more involved. I had really planned to do a full rough draft of the post in the morning, but it took me a couple of hours just to get the outline done, so that I put the draft off for another day.
On the flip side, I had over 1600 words written in my outline, along with a good idea of what each segment would comprise and how they would work together to create a feeling of flow in the post. Though outlining took more than usual, drafting took time because I had put myself up for victory. Writing the draft was just a matter of taking each chunk of notes out of the outline and filling out it into a readable paragraph or 2.
It was quite a different process to the way I normally do the job, and that I had been tempted a few times to avoid the extra research or thinking necessary to fill out the outline correctly. I frequently put off these things till I’m drafting, which is when I must be centered on writing rather. I stuck to it, though, and from the time I got around to writing the draft I was grateful I had.
I’ve actually coined my outline and research process by using this template. It is a more productive part of my process now, and makes drafting easier. Hopefully it’ll lead to better work, too.
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